Newgen Distribution, built and led as co-founder and CEO over eleven years, and profitable every single year from year one all the way to exit. The numbers below are that company’s story, and the foundation for how AXMD backs founders today.
Early stage capital, from friends and family to pre seed rounds.
Guidance on growth, commercial strategy and the hard calls.
Hands on work inside companies on commercial, procurement and turnaround, offered as a service.
Active board seats with strategic and leadership support.
Founder mentorship, including at KTH, from research to market.
The same operator experience, sharpened for the problem in front of a company, drawn straight from eleven years of building and running one.
Building market, sales and business development functions from zero, and owning revenue, pricing and the customer relationships that drive it.
Sourcing, production and inventory at scale, with hardware built, certified and shipped, and suppliers negotiated across several markets.
Fixing what is not working and building the structure that makes the result last, across margin, process and profitability.
AXMD mentors founders at KTH, the Royal Institute of Technology, helping them take technology from research to market and sharing the practical playbook of building a company.
AXMD is the investment and advisory firm of Axel Diurson. The strength is the commercial side: finding the opportunity, building the brand and customer portfolio, negotiating the deal and driving revenue, paired with full ownership of the P&L, balance sheet and cash flow.
Over eleven years Axel co-founded and led Newgen Distribution as CEO, scaling it to roughly $40M in revenue and profitable every year from year one to exit, before a majority sale into CMS Distribution. Today AXMD invests, advises, consults, sits on boards and mentors founders at KTH.